Tutorial Categories
Strategic Management Tutorials
This series provides a comprehensive exploration of strategic management, examining how organizations create, defend, and sustain competitive advantage in complex and uncertain environments. It connects industry structure, internal capabilities, leadership, culture, innovation, corporate scope, risk, and capital allocation into one integrated framework for value creation. Each tutorial moves beyond theory to explain how strategy is formulated, tested, executed, and evaluated — and how strategic choices ultimately shape financial performance and long-term valuation. Rather than presenting isolated models, the series emphasizes structured thinking, economic logic, and real-world application, helping readers understand strategy as a disciplined process of making trade-offs, allocating resources, managing uncertainty, and building durable advantage.
Showing 1 to 5 of 5 tutorials
How to Use This Strategic Management Series: Your Compass for Mastering Strategy
Why do some companies shape the future while others are crushed by it? Why does a brilliant product fail while a simpler one creates an empire? This tutorial introduces the full Strategic Management series, designed for students, professionals, and investors. You will learn who this series is for, how to navigate core and advanced modules, and recommended learning paths tailored to your goals. Beyond frameworks, the series emphasizes that strategy is a living system, integrating analysis, choice, execution, evaluation, and financial reasoning. Practical examples and actionable guidance show you how to extract maximum value and apply insights in the real world.
Understanding Strategy: What It Really Means and Why It Matters
In this tutorial, we explore what strategy truly is, why it goes beyond goals, plans, or tactics, and how it guides the allocation of resources under uncertainty. You will learn why trade-offs are inevitable, how positioning creates opportunity, and how deliberate and emergent strategies interact. Through stories of companies like IKEA, Southwest Airlines, Apple, Netflix, and Tesla, we reveal strategy as a living hypothesis that can be tested and refined. By the end, you will gain a framework for thinking strategically that applies to any organization or market—and you will never read a business headline the same way again.
The Evolution of Strategic Thought: How Strategy Has Developed from Military Origins to Modern Business Frameworks
Strategy is not a static set of rules but a living tradition that has evolved over centuries in response to changing competitive landscapes, resources, and technologies. In this tutorial, we trace the journey of strategic thinking from Sun Tzu’s battlefield insights to industrial economics, Michael Porter’s frameworks, the Resource-Based View, dynamic capabilities, Blue Ocean Strategy, disruption theory, and modern ecosystem approaches. Each school of thought emerged to address limitations in previous frameworks, providing new ways to understand how organizations achieve and sustain advantage. By studying this evolution, you will gain both historical perspective and practical insight into how to apply these tools thoughtfully in today’s complex business environment.
Strategic Purpose: Mission, Vision, and Strategic Intent to Drive Organizational Success
Every organization needs a reason for being that goes beyond generating profit. In this tutorial, we explore the difference between mission and vision, the role of strategic intent, and how leaders balance ambition with realism while navigating the tension between purpose and profit. Through stories of companies like Tesla, Patagonia, Apple, SpaceX, IKEA, Intel, and Unilever, we demonstrate how a compelling purpose transforms abstract strategy into concrete, actionable outcomes—and why poorly crafted mission statements fail to inspire or guide. By the end, you will understand not just how to articulate a mission statement, but how to ensure strategic purpose genuinely shapes organizational decisions, culture, and long-term impact.
Understanding the Business Environment: Why Context Is Critical for Strategic Success
A strategy, no matter how ambitious or well-resourced, only succeeds if it aligns with the environment in which an organization operates. Understanding the business environment—the combination of macro forces, industry dynamics, and hidden breakpoints—is essential to turn strategic intent into actionable results. This tutorial explains why environmental awareness matters, introduces frameworks like PESTLE and SWOT for systematic scanning, and illustrates how structural disruptions create both threats and opportunities. Through case studies—Kodak, Blockbuster, Netflix, Nokia, Apple, Tesla, and Amazon—you will learn how organizations anticipate change, align purpose with reality, and make strategic decisions that work.